Sapient Management and Consulting, a division of the Chinese American Business Development Center, works with companies to build value by strengthening their access to markets through alliances, direct to consumer, business to business marketing, public relations, media guidance, government relations support and culturally appropriate branding. We have established an unparalleled network of relationships with major Chinese media, a large network of Fortune 100 Chinese companies with branches in China and United States, and local and central decision makers in China. We help our clients identify how they can best invest their resources for profitable growth. We develop multi-platform marketing solutions firmly grounded in customer needs and objectives as well as in the company’s overall business strategy.

Sapient Management and Consulting provides public relations services through its offices in New York, and China. We connect business-to-business companies with decision-makers worldwide. Our services help to differentiate brands, generate new sales opportunities, and increase enterprise value through traditional and online media channels.

Sapient Management and Consulting helps business-to-business companies achieve new levels of growth in diverse markets such as Life Sciences, Chemicals, Packaging & Converting, Graphic Arts, Health, Sports, Banking and a wide array of manufacturing industries.

Sapient Management and Consulting has established a strong and respected presence within the government arena. Including high level contacts across industrial regions within China. Having access to local government and business leaders in manufacturing regions is essential to developing a successful enterprise. We deliver targeted initiatives that bridge cultural, language, and lifestyle differences, ensuring that public relations and marketing programs speak to the interests and values of the Chinese community in China and the USA. We have expertise a wide range of industries including banking, communications, entertainment, sports and government relations.

Our methodology for marketing incorporates five integral components: media relations, advocacy relations, grassroots (in-market/viral marketing), event marketing/sponsorship and consulting in the Chinese market.

Media Relations: Ongoing and relevant outreach to the Chinese media is vital. Many Chinese Americans rely solely on Chinese media, and community for news, information and entertainment. We give you a clear understanding of the dynamics of the Chinese media landscape and bring strong and long standing relationships with the major Chinese media.

Advocacy Relations: Relationships are particularly critical when implementing marketing and multicultural programs. We work with organizations, as well as community leaders to mobilize and empower target audiences. Whether it is collaborating with a national organization’s local affiliates for a campaign, coordinating a meeting with a community leader, or participating at annual meetings of well-regarded organizations, these relationships are at the center of helping clients build sustainable ties.

Grassroots: To cultivate connections with key audiences, we employ grassroots strategies, including participation in community festivals and events, local market media tours, internet presence, and retail partnerships

Event Marketing/Sponsorship: Participating in relevant multicultural events, including entertainment and sporting events is another important way to create and maximize a brand experience and validation through a significant alliance.

Consulting: We offer strategic consulting support during every phase of your business development including strategic marketing and public relations campaigns. We deliver targeted initiatives that bridge cultural, language, and lifestyle differences, ensuring that public relations and marketing programs speak to the interests and values of the Chinese community.